Search Engine Optimization
SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.
planning & strategy
Effective SEO requires planning, research, and a comprehensive understanding of your business industry and goals. We do our homework, so we can create an SEO strategy that will be effective. We consider:
- What are you selling?
- Who is your target audience?
Search engines such as Google and Bing use bots to crawl pages on the web, going from site to site, collecting information about those pages and putting them in an index. Next, algorithms analyze pages in the index, taking into account hundreds of ranking factors or signals, to determine the order pages should appear in the search results for a given query.